$name

Press Release

Severn Trent Water to Implement Itron's Advanced Meter Reading Solution

LIBERTY LAKE, Wash. — 9 September, 2010 — Itron Inc. (NASDAQ: ITRI) announced today that one of the UK's leading water and waste water providers, Severn Trent Water, is implementing an automated meter reading (AMR) solution developed by Itron.

Itron is providing residential water meters pre-equipped with its EverBlu™ AMR module, handheld units and MV-RS® meter reading software to collect manual, encoded and radio reads throughout Severn Trent Water's territory.

The AMR project includes deployment of up to 400,000 residential water meters, installed by 2013.

The AMR system will allow Severn Trent Water to efficiently collect meter reads and provide potential valuable enhanced data for operational and customer service enhancement.

"We believe Itron's advanced meter reading system provides the best available technology in terms of read performance, potential enhanced data and system reliability" said Garry Griffiths, Metering Manager, Severn Trent Water.

"Severn Trent Water's choice to utilize EverBlu along with our data collection functionality reflects their commitment to effective and efficient management of water resources and customer service," said Marcel Regnier, senior vice president and chief operating officer of Itron International. "Itron is proud to work alongside Severn Trent Water, to ensure the successful deployment of this significant project."


About Itron

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure services to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com.

Itron® and OpenWay® are registered trademarks of Itron, Inc. All third-party trademarks are property of their respective owners and any usage herein does not suggest or imply any relationship between Itron and the third party unless expressly stated.

PR Contact

Alison Mallahan

Senior Public Relations Manager

(509) 891-3802