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Press Release

Itron Smart Meters Featured in NEMA Smart Grid Video Series

High Tech Facility, Premiere Engineering and Best Practices Showcased in Educational Film

LIBERTY LAKE, Wash.—March 1, 2011—Itron Inc. (NASDAQ: ITRI) announced today that it participated inthe National Electrical Manufacturers Association (NEMA) Vids for Grids: New Media for the New Energy Workforce program to help demonstrate smart grid equipment, explain electrical engineering concepts and portray exciting career opportunities in smart grid technology.

"We were thrilled to collaborate with NEMA on this important project," said Mike Higgins, general manager of operations in Oconee, South Carolina. "As the video exhibits, Itron's smart meters are an integral component of the smart grid, and we aim to employ the best and brightest people and practices to build the highest quality product for our utility customers."

NEMA, the association of electrical and medical imaging equipment manufacturers, recently launched the first few videos from its 12-video program. Its goal is to educate the public and engineering students about smart grid concepts. Through this program, NEMA is working with selected member manufacturers to highlight a variety of technologies that play a vital role in the smart grid.

To view NEMA's Vids for Grids videos, including the one featuring Itron, click here.


About Itron

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure services to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com.

Itron® and OpenWay® are registered trademarks of Itron, Inc. All third-party trademarks are property of their respective owners and any usage herein does not suggest or imply any relationship between Itron and the third party unless expressly stated.

PR Contact

Alison Mallahan

Senior Public Relations Manager

(509) 891-3802