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Press Release

Itron Expands Smart Grid Capabilities with Choice Collaboration

Companies' integrated solution to help identify non technical losses

LIBERTY LAKE, Wash.—May 14, 2013—Itron, Inc. (NASDAQ: ITRI) announced today a strategic alliance with Choice, a Brazilian technology company, to integrate and jointly market a non-technical loss (NTL) solution to utilities around the world, with a strong focus in Brazil. The joint solution will help utilities quickly identify areas of non-technical loss in their service territory, delivering a high return on investment.

Itron is a global technology company that helps utilities measure, manage and analyze energy and water, and Choice is a leading NTL solution provider serving Brazil and other areas of Latin America. Itron's comprehensive smart metering and data management solutions integrated with Choice's Revenue Intelligence technology will provide utilities with a solution that more quickly and effectively identifies and recovers electricity losses. The solution will optimize both companies' ability to create, collect, measure, store and analyze meter information.

"Several utilities in Brazil and Latin America experience high non-technical electrical losses. By collaborating with Choice, we are bringing together two industry leaders to create a solution that addresses one of Brazilian utilities' greatest needs," said Gadner Vieira, general manager of Itron's electricity business line in Latin America. "Itron is committed to helping utilities more efficiently manage energy resources. This solution will help utilities do just that by recovering lost electricity."

"Choice's extensive experience in the Brazilian market combined with Itron's global leadership in advanced AMI and MDM solutions will deliver a best-in-class NTL solution to the electricity market." said Denis Maia, CEO of Choice. "Our joint goal is to help utilities optimize their NTL investments to recover losses and increase profits."


About Itron

Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure services to communities in more than 100 countries. Our portfolio of smart networks, software, services, meters and sensors helps our customers better manage electricity, gas and water resources for the people they serve. By working with our customers to ensure their success, we help improve the quality of life, ensure the safety and promote the well-being of millions of people around the globe. Itron is dedicated to creating a more resourceful world. Join us: www.itron.com.

Itron® and OpenWay® are registered trademarks of Itron, Inc. All third-party trademarks are property of their respective owners and any usage herein does not suggest or imply any relationship between Itron and the third party unless expressly stated.

PR Contact

Alison Mallahan

Senior Public Relations Manager

(509) 891-3802